How to stay in touch with donors in the hard months

We’re in the part of the year when it gets a little harder to raise money for most nonprofits. Does that mean just go on hiatus and stop connecting with donors?

Not according to Ann Green’s Nonprofit Blog, at Don’t Be a Stranger. Keep in touch with your donors:

  • Share an update
  • Say thank you
  • Create a better newsletter
  • Tie in current events
  • Focus on relationship building in your appeal

Best of all, just ask for a gift.

I’ve never seen evidence that asking a donor for a gift hurts the relationship.

But I’ve seen ample and repeated evidence that if you don’t stay in touch and don’t ask … you lose a lot more donors.

Donors may or may not respond to an extra appeal or two, but they aren’t going to stomp away in a fit of pique because you asked.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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