5 ways to write a better first fundraising sentence

Staring at a blank screen, trying to start your fundraising letter? Try these tips from the Better Fundraising blog, at Five Tips for the First Sentence of Your Next Appeal Letter:

  1. Short and Sweet (make sure your first sentence is easy to understand)
  2. Drama, Drama, Drama
  3. What’s The Point? (try: “I’m writing to you today because …”)
  4. Who Cares? (try “I know you care about…”)
  5. Less is More (after you’ve written your first draft, delete your first few sentences; this almost always improves it)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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