Big mistakes small nonprofits make

If your organization is small, and one of the reasons you’re small is you can’t seem to get much fundraising traction, here are some possible reasons why, from Hands-On Fundraising, at 6 big mistakes small organizations make with fundraising:

  1. You send one appeal a year
  2. You put your mailings together yourself, in-house
  3. You depend only on email
  4. You are not actively trying to build a monthly giving program
  5. You send receipts instead of thanks
  6. 2005 wants its website back

Come to think of it, some of these things bedevil medium-sized organizations, and even a few large ones.

Changing these habits are a big first step toward big improvements in your fundraising.


Comments

4 responses to “Big mistakes small nonprofits make”

  1. Love your to the point and helpful blog posts! I work in a very small development shop. We do our mailings in house, and are doing a lot of testing to see what works best. The costs of a mailing house can be prohibitive. I would love your input on the advantages of using a mail house. Thank you!

  2. Love your to the point and helpful blog posts! I work in a very small development shop. We do our mailings in house, and are doing a lot of testing to see what works best. The costs of a mailing house can be prohibitive. I would love your input on the advantages of using a mail house. Thank you!

  3. Love the post Jeff. So true!

  4. Love the post Jeff. So true!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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