Normally, if someone said you could double your fundraising revenue even if you you’re losing donors, it would raise a snake-oil alert.
But there’s a way, described at Hilborn Charity eNEWS: How to double revenue with fewer donors. Here’s how:
- Move 10% of your donors to monthly giving.
- Persuade about 3% of your donors to upgrade their giving to the $500 level or higher
Get 5% of your donors to include you in their wills.
That will do it. In fact, you could do considerably better than double when you follow this path. Especially if your overall donor file is stable, or better yet growing.
It’s hard work. And it takes time. Which is why the snake-oil people don’t sell this. It’s kind of a get-rich-slow scheme.
But it works.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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