How to write a great thank you letter

Thanking donors matters. So any time I get a chance to look at the good thank-you letters, I pay attention.

Like this post at Aplos: Sample Thank You Letters to a Donor.

Check out the attributes of an effective thank you:

  1. The letter starts out with a strong opening focusing on the donor.
  2. It tells a story and tells the reader exactly what you’ll be doing with their donation.
  3. It tells the reader when they can expect to hear from you and offers a phone number and a contact person.
  4. The donor’s loyalty is acknowledged.
  5. It’s signed by someone from the highest ranks of the organization.
  6. Includes an enclosed thank you letter direct from [a beneficiary].

Are your thank-you letters like this?


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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