I’m in awe of this envelope:
It’s 11.5 x 12 inches. There’s a lot of stuff in it, giving it some heft. And an amazing amount of information.
But not a clue who sent it, or why.
(Turns out it’s a life insurance offer. Sorry, I’m not looking for that.)
This is great direct mail. An inspiration to us all.
Mystery is one of the most enticing of human motivations. When we can’t tell what something is, we are compelled to find out.
So a direct mail envelope that says a lot — without telling you anything — it has a high likelihood of getting opened.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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