Better writing can make all the difference for your fundraising outcomes. Here are some great tips for writers from Duct Tape Marketing, at 5 Copywriting Tips That Will Explode Your Sales:
- You must be a bit of a detective. Find out everything you can about your target audience. Any clue you find might be the one that makes all the difference!
- You must understand and embrace human psychology. The more you know, the better your writing will be.
- Leverage the power of stories.
- Always remain honest and authentic. Fake stands out. Authenticity matters.
- Remember that choosing the right words is only half the battle. What you’re saying matters more than how you say it!
These tips apply to fundraising just as well as to other typs of sales writing!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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