6 deadly lies that hold back fundraisers

From the Bloomerang Blog, 6 Lies Many Small-Shop Nonprofits Believe:

  1. My board members know best how to fundraise. The board member who knows how to raise funds is a real oddball. Board members need support, and it must come from you!
  2. Our big annual event is the most important fundraising activity of the year. Take a close look at this. Any events are massive time-sucks, and don’t raise as much net revenue as you might think.
  3. I don’t need to pay my staff what they are worth because they are doing this for ‘the greater good. Low salaries mean you lose your best people. And keep your worst.
  4. I don’t need to invest in technology, training, or other tools to make my job more efficient. Training and tools pay off, both in the effectiveness of employees, and in keeping employees from leaving for greener pastures.
  5. We are too busy to fundraise. Keep that up, and you’ll be a lot less busy before long!
  6. Since we are a nonprofit, our revenues cannot be greater than our expenses.

You might be thinking the same thing I’m thinking: These false beliefs aren’t unique to small organizations!

And they aren’t. Escaping these things will improve your fundraising revenue, no matter what size organization you are.

Are you struggling with misconceptions like this within your organization? Maybe I can help. Click here to schedule a 25 minute session. It’s absolutely free. And you and I can tackle any fundraising topic of your choice. I hope to hear from you!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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