How to beat donor fatigue

Donor fatigue is a way for unsuccessful fundraisers to blame their ineffectiveness on donors. Donors probably do get tired of irrelevant, self-centered fundraising … but they’ll keep on giving to the good stuff that’s about their values and goals and puts world-changing action in their hands.

Here, according to 101fundraising, are things we can do to keep donors on board — paying attention and giving, at Shadow boxing with ‘donor fatigue’:

  • Urgency of need and affinity to the cause.
  • A clear request.
  • A relationship with the cause.
  • Being part of the solution.

Bring those things to the party, and your donors will stay wide-awake and energetic!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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