How to choose great fundraising stories

How do you find a great story to tell in your fundraising?

Well, you look for a story that’s dramatic, simple, and a clear picture of the need or opportunity your organization exists to address.

Easy? Not really.

The right story can be hard to find.

And there are many forces at work encouraging you to find the wrong story. Here’s some help from the Achieve Blog, at 4 Ways Not to Choose a Hero for Your Next Appeal:

  1. Do not use a board member’s story.
  2. Do not select a subject by consensus.
  3. Do not use a story simply because a big donor suggests it.
  4. Do not let communications and development staff find stories in silos.

The wrong story can seriously undermine your fundraising. And the errors above will very likely lead you to the wrong stories.

Would you like some help with your fundraising stories? I have 25 minutes for you. Click here to schedule a free 25 minute session with me. It’s free. And you and I can talk about stories or any fundraising topic of your choice. I hope to hear from you!


Comments

2 responses to “How to choose great fundraising stories”

  1. Question!? What’s behind your advise to not use a board member’s story?

  2. Question!? What’s behind your advise to not use a board member’s story?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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