Two steps to year-end fundraising success

It’s time — maybe even crunch time — to do your year-end fundraising. For most organizations around the world, the big money comes in December.

A stumble at the end of the year can hurt you in a big way. So you’ll appreciate this post from Fired Up Fundraising: #1 Year-End Fundraising Mistake: A Weak Ask.

In a nutshell:

Far too many organizations are sending out too few appeals, with timid letters that make weak asks.

Here’s a two-step secret to success at year-end:

  1. Ask more than once during your peak season.
  2. Ask boldly, with flair, drama, and urgency.

That’s it, pretty much. It can make the difference between a poor December that you’ll never get back, and one that turns any year into a good one!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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