It takes a lot of money to be a big Nonprofit. It takes much, much less to be a good one.
And while there are down-sides to being big, there are none to being good.
Here’s superb post from the Institute of Fundraising on Choosing to be great instead of big. It’s really just a matter of consistently following a few donor-centered fundraising practices:
- Thanking promptly and properly
- Showing progress and impact
- Getting to know their supporters and responding to their needs
- Empowering supporters
- Asking consistently
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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