With the end of the year roaring toward us — that time when nonprofits raise a third to half or even more of their revenue — it’s more important to have a plan and stick to it!
But that can be hard. Human and organizational tendencies can knock us off plan — and cost us dearly.
The Better Fundraising blog has an interesting look at how to stay with the plan, at Why We Are All Hypocrites About Fundraising Plans:
- Know how much money is at stake, and what percentage it is of your income. Not everyone is equally aware of exactly how big a deal year-end is. Keep the goal in mind!
- Prioritize your priorities. Put it in writing. Don’t let something minor but interesting keep you from finishing something that’s going to raise a lot of money.
- Publish your plan. It’s a lot easier to stay on task when not doing so is visible to everyone!
Year end is a time for focus and discipline. These things will help keep everyone on task.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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