Improve fundraising results by asking for weird-sized gifts

Here’s a weird but very effective fundraising secret: Instead of asking your donors to give tidy amounts divisible by five or ten, ask oddball amounts.

It can improve average gift and/or response rate.

Here’s a great explanation from Bloomerang, at The Pique Technique — How It Can Enhance Your Fundraising Ask Strings (“pique technique” because it’s designed to pique their interest).

Three ways to employ odd ask amounts:

1. Impact: “$17 will provide clean water for one child for a week”, “$119 will provide a clean water well for one village”
   
2. Cultural/Historical: “$29 representing the 29 million people suffering from diabetes”
   
3. Data-Driven: derived from a statistical analysis of your donor’s behavior
   

It’s surprisingly effective. Try it.

There are a lot more tidbits of fundraising knowledge like that, some of them exactly right for you. Want to find out more? Click here to schedule a free 25 minute session with me. Tell me what’s up with your fundraising, and I can help you techniques and approaches that motivate more donors to give.