Thanks to Conversation Agent
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That’s a beautiful way of thinking how you get people to do something important.
It applies to fundraising too.
Yet how much fundraising is a labored tutorial on the organization’s excellent methods, unique qualifications, and dynamic staff? How much is brand-driven, braggy, and “educational”?
If you want donors to give, you need to show them a beautiful vision of how the world will be with their giving — how their values will shape things and help create the world they want to live in. Inspire them. Don’t just instruct them.
Show your donors a vision. Not an instruction manual.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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