The Little Prince method of fundraising

Sea

Thanks to Conversation Agent
.

That’s a beautiful way of thinking how you get people to do something important.

It applies to fundraising too.

Yet how much fundraising is a labored tutorial on the organization’s excellent methods, unique qualifications, and dynamic staff? How much is brand-driven, braggy, and “educational”?

If you want donors to give, you need to show them a beautiful vision of how the world will be with their giving — how their values will shape things and help create the world they want to live in. Inspire them. Don’t just instruct them.

Show your donors a vision. Not an instruction manual.


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2 responses to “The Little Prince method of fundraising”

  1. Send this to the good people at DNC.

  2. Send this to the good people at DNC.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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