3 questions to ask yourself before you tell any fundraising story

Stories are not magic!

Just telling a story doesn’t unlock donor generosity. It has to be the right story, and told in the right way.

When you tell a story in your fundraising, here are three questions to ask yourself about it:

  1. Does it demonstrate a problem the donor can solve? No matter how dramatic or interesting the story, if it doesn’t directly connect your donor to the problem their giving can solve, it’s not helpful.
  2. Is it easy to understand without special knowledge? The story needs to be easy to grasp by your non-expert donors.
  3. Can the donor can be in the story? You must be able to make the donor part of the story — most likely as someone who can solve the problem.

These questions will help you choose the right story and tell it in the right way so that it supports your fundraising.

Find out more about becoming a great fundraising story-teller. Take my 4-session Moceanic masterclass, Irresistible Communications for Great Nonprofits. You can take the course on your own time, at your own pace.Register now.


Comments

2 responses to “3 questions to ask yourself before you tell any fundraising story”

  1. Marjorie E Fine Avatar
    Marjorie E Fine

    All good ideas but theoretica-why can’t you ever give real examples? Like “do this” not “this”?
    Thanks.

  2. Marjorie E Fine Avatar
    Marjorie E Fine

    All good ideas but theoretica-why can’t you ever give real examples? Like “do this” not “this”?
    Thanks.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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