5 ways to make the most of your successful fundraising campaign

Congratulations! Your fundraising campaign is finished, the results are in, and it went great! Now what?

Here are some great thoughts from the Achieve Blog: 5 Things Not to Do After a Fundraising Campaign.

Don’t do these things:

  1. Don’t forget to say thank you. Failing to thank those who gave is a fundamental error that can make even a successful fundraising program crash and burn!
  2. Don’t think donors know what you do with their money. Tell them. Beyond being thanked donors also need to know what their giving accomplished.
  3. Don’t keep results a secret internally. Celebrate with your team. Everyone should feel proud when fundraising is successful. That’s how you repeat successes That’s how you repeat successes.
  4. Don’t assume you have nothing to learn from your staff. Debrief and listen. talk to everyone involved. That’s the best way to overcome problems and and repeat success.
  5. Don’t rest on your laurels. Make stretch goals. when fundraising goes well, that’s often a sign you can do better yet. Don’t assume success is your high-water mark.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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