From the great Jerold Panas, writing at the Guidestar blog, here’s a powerful post about how you make your fundraising cut through and reach your donors, at The Mighty Seven:
- Keep it Simple.
- Be a master of exclusion. Focus on what’s most important.
- Go for the unexpected.
- Be Credible.
- Make it Emotional and Dramatic. Make them feel the breathtaking power of how you touch lives.
- Tell Stories.
- Urgency. You want your donors to feel that time will not wait.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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