7 ways to make your fundraising message stronger

From the great Jerold Panas, writing at the Guidestar blog, here’s a powerful post about how you make your fundraising cut through and reach your donors, at The Mighty Seven:

  1. Keep it Simple.
  2. Be a master of exclusion. Focus on what’s most important.
  3. Go for the unexpected.
  4. Be Credible.
  5. Make it Emotional and Dramatic. Make them feel the breathtaking power of how you touch lives.
  6. Tell Stories.
  7. Urgency. You want your donors to feel that time will not wait.


Comments

4 responses to “7 ways to make your fundraising message stronger”

  1. We would say that if you want to make your fundraising stronger, add SMS to your marketing mix.
    Texting and mobile giving are so powerful that it’s amazing these technologies are still so underrated in the nonprofit community. SMS, for example, is truly a cinderella technology for nonprofits and social enterprises.
    Texting is cheap, fast and easy. Has almost zero barrier to entry. And is built into every phone. People in lower-income communities, not just in the U.S. but around the world, have been utilizing SMS to give to charity.
    Research shows that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one. Learn more: https://www.gmg.cm/blog/how-do-text-donations-work

  2. We would say that if you want to make your fundraising stronger, add SMS to your marketing mix.
    Texting and mobile giving are so powerful that it’s amazing these technologies are still so underrated in the nonprofit community. SMS, for example, is truly a cinderella technology for nonprofits and social enterprises.
    Texting is cheap, fast and easy. Has almost zero barrier to entry. And is built into every phone. People in lower-income communities, not just in the U.S. but around the world, have been utilizing SMS to give to charity.
    Research shows that many nonprofits will raise more overall with an SMS donation program in their marketing mix than they will without one. Learn more: https://www.gmg.cm/blog/how-do-text-donations-work

  3. Let’s get this out of the way first, we aren’t writing you for money. Instead, we’d like to invite you to get involved in our family. This is not regarding money only, you can also give forward anything whether its products or Gifts.
    Do Forward as the name suggests, we wanted to encourage people and make them understand the meaning of “giving”. Because we all know that no one has ever become poor by giving.
    I strongly believe in “Life isn’t just about the duration you spend, but by the donation of impact you can pass out before you eventually pass-out – Seyi Ayoola
    We would be greatful if you participate in our NGO and suggest your loved ones.
    https://doforward.com.au/

  4. Let’s get this out of the way first, we aren’t writing you for money. Instead, we’d like to invite you to get involved in our family. This is not regarding money only, you can also give forward anything whether its products or Gifts.
    Do Forward as the name suggests, we wanted to encourage people and make them understand the meaning of “giving”. Because we all know that no one has ever become poor by giving.
    I strongly believe in “Life isn’t just about the duration you spend, but by the donation of impact you can pass out before you eventually pass-out – Seyi Ayoola
    We would be greatful if you participate in our NGO and suggest your loved ones.
    https://doforward.com.au/

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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