Month: November 2017

  • The fundraising retention crisis and how to beat it

    Here’s a fairly disturbing picture of The State of Donor Retention in One Image from Bloomerang. If your average donor retention is just 46%, your program is in trouble. You simply aren’t keeping enough of your donors. Chances are your file is static or even shrinking. Fortunately, this chart also shows how you can escape…

  • Quick ideas for better fundraising subject lines

    The first place for improving your email fundraising results is to improve your subject lines. Here are some great tips from Hubspot marketing, at How to Write Catchy Email Subject Lines: 17 Tips: Keep it short and sweet. Aim for under 50 characters. Use a familiar sender name. Use personalization. Yes, put the recipient’s name…

  • How to help skeptical donors to give

    by guest blogger George Crankovic. He blogs at The Clued-in Copywriter. Is your nonprofit one of the “good” ones? Of course it is! And that’s how we fall into the “nonprofit mindset.” We know that our nonprofit is honest, doing good work, and focused intensely on the mission. There’s no question about it. We know…