What the pro fundraisers do: Wow first-time donors

The real job in fundraising is getting the second gift from a new donor. That’s when the relationship starts.

That’s why this post from John Haydon, 3 Ways to Make a Lasting Impression with First-Time Donors, is especially important:

  1. Express heartfelt and sincere thanks. This alone will set you apart. Forget what you may have heard from surveys: Donors want to be thanked, and they will reward you for it with loyalty.
  2. Reinforce the impact THEY made. Don’t brag about what you’re going to do with their gift. Tell them what they are making possible.
  3. Differentiate your org by going old school. Phone call! Hand-written card. The older school, the better!


Comments

2 responses to “What the pro fundraisers do: Wow first-time donors”

  1. Thanks for the mention, Jeff!
    It was great meeting you at the Nonprofit Storytelling Conference!

  2. Thanks for the mention, Jeff!
    It was great meeting you at the Nonprofit Storytelling Conference!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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