The real job in fundraising is getting the second gift from a new donor. That’s when the relationship starts.
That’s why this post from John Haydon, 3 Ways to Make a Lasting Impression with First-Time Donors, is especially important:
- Express heartfelt and sincere thanks. This alone will set you apart. Forget what you may have heard from surveys: Donors want to be thanked, and they will reward you for it with loyalty.
- Reinforce the impact THEY made. Don’t brag about what you’re going to do with their gift. Tell them what they are making possible.
- Differentiate your org by going old school. Phone call! Hand-written card. The older school, the better!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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