Future Fundraising Now

10 things all fundraisers should stop doing right now

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by

Jeff Brooks
in

Here, from Wired Impact, Nonprofit Marketing Nonsense That Should Stop Immediately. I know you don’t do any of these things. But you can warn your friends:

  • Planning Projects Without Concrete Goals
  • Measuring Your Success by Dumb (or No) Metrics
  • Organizing Web Pages Based on Your Needs
  • Cluttering and Hiding Your Homepage
  • Using Your Blog and Emails to Share Boring Internal News
  • Trying to “Go Viral” or Reach the “General Public”
  • Scrambling to be Social Media Wizards
  • Hoarding Subscribers on Your Mailing List (I don’t quite agree with this one. I’ve seen interesting evidence that continuing to send emails to non-responsive people has some positive effect. But do separate them as a segment from active names!)
  • Only Contacting Supporters When You Need Something
  • Moving Everything to Digital

Tell everyone to stop!

    Comments

    2 responses to “10 things all fundraisers should stop doing right now”

    1. Katherine Wertheim, CFRE Avatar
      Katherine Wertheim, CFRE

      How about “Not cleaning your list” and “Leaving my social media to your interns.” And “Saying you don’t have time to study new ways to reach donors.”

    2. Katherine Wertheim, CFRE Avatar
      Katherine Wertheim, CFRE

      How about “Not cleaning your list” and “Leaving my social media to your interns.” And “Saying you don’t have time to study new ways to reach donors.”

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.