In a way, fundraising this time of year is easier than it is the rest of the year:
Donors are in a giving mood. The Holidays put them there.
Donors (in the US and some other countries) are thinking about tax deductions, which creates a strong “deadline” of December 31.
In this atmosphere, we don’t need to spend as much energy making our case. We just need to be there.
And as helpfully outlined in the Guidestar post — Year-End Fundraising: Give Donors What They Want — give them what they want:
- Short-term, tangible goals with clear deadlines
- Personal communication
- Clear impact
- A super-easy and quick way to give
- To be part of a winning team
- To be thanked in a way that feels good
And be there. Especially the final week of the year, be in their inbox several times!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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