How to succeed at year-end fundraising

In a way, fundraising this time of year is easier than it is the rest of the year:

Donors are in a giving mood. The Holidays put them there.
Donors (in the US and some other countries) are thinking about tax deductions, which creates a strong “deadline” of December 31.

In this atmosphere, we don’t need to spend as much energy making our case. We just need to be there.

And as helpfully outlined in the Guidestar post — Year-End Fundraising: Give Donors What They Want — give them what they want:

  1. Short-term, tangible goals with clear deadlines
  2. Personal communication
  3. Clear impact
  4. A super-easy and quick way to give
  5. To be part of a winning team
  6. To be thanked in a way that feels good

And be there. Especially the final week of the year, be in their inbox several times!


Comments

2 responses to “How to succeed at year-end fundraising”

  1. Hi Jeff,
    I enjoy your postings and would like to correspond with you about our platform.
    At present we are offering NPOs and valuable tools for end of year fundraising that fits well with your direction in this article.
    Please have a look at http://givenetwork.biz/mlp-hyper-engagement/ and reach back to me to discuss.
    Thank you for your time.
    Blessings,
    Bob

  2. Hi Jeff,
    I enjoy your postings and would like to correspond with you about our platform.
    At present we are offering NPOs and valuable tools for end of year fundraising that fits well with your direction in this article.
    Please have a look at http://givenetwork.biz/mlp-hyper-engagement/ and reach back to me to discuss.
    Thank you for your time.
    Blessings,
    Bob

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.