The one big secret to fundraising success

If you or others in your organization think you’re doing your donors a favor by not asking them for money, please think again. And read this post from the Passionate Giving blog: Why Are You Denying Donors Joy?.

Donors want to give!

… if you don’t plan to ask your donors for gifts, you are denying them the joy of what it means to make an impact with their giving. Your donors want to do something great through your organization’s mission…. The greatest thing you can do for your donors is to ask them to do something amazing that will make an impact. Why would you deny them that satisfaction?

When you see it this way, you become free to be a true fundraiser, whether you’re working with major donors, or any other type of donors.

This is the secret of all successful fundraisers: Donors love to give!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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