Two great authors all fundraisers should imitate

I love a nerdy, English-major post about writing like this one from COMMUNICATE: How Your Nonprofit Can Listen like Austen, Write like Hemingway.

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Jane Austen had great ears. She clearly listened to people talking a lot, and with great attention. That’s the real joy of reading her novels. Despite the deadpan delivery and situations, the dialog of her characters is often hilarious.

(And there’s one Austen character whose speech I’m pretty sure is lifted from one of my aunts. I’m not sure how Austen managed the time-travel part of this!)

Listen like Austen. Notice the way people talk, and write that way. It’ll help make your appeals irresistible!

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Ernest Hemingway has a style that pulls you in and keeps you attached, flying from word to word and paragraph to paragraph.

It’s spare, chopped and easy to read.

Write like Hemingway. People will actually read your appeals. And that’s half the battle.

I can help you listen like Austen and write like Hemingway in your fundraising. Work directly with me and optimize your message! Click here for detail and how to book here.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.