Fundraising writers can be gossips, bores, or brilliant

From the wonderful Monday Morning Memo, here’s a look at the three types of marketing copywriters:

  1. A gossip trashes competitors.
  2. A bore talks about their company and their products.
  3. A brilliant writer talks about how they hope to improve some part of your world.

(The Beginning of Delight.)

I haven’t seen too many fundraising writers in the “gossip” category. But I see a lot in the “bore” group.

Their fundraising goes on and one about how great their organization is.

Donors yawn.

And flock to the organizations that have brilliant writers who show them why they should donate to those organizations.

The field is amazingly open for fundraisers who choose to connect with donors rather than brag about their organizations.

You have the brilliance in you, and I can help you zero in on it through one-on-one coaching. Click here and discover how you and I can work together.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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