6 power elements that make fundraising stories work

Great post at the Heroic Fundraising blog: 6 A’s of Fundraising Stories:

  1. Arc. Stories work best when they have a beginning, middle, and end. (Fundraising Ninja Tip: Put the ending of the story in the donor’s hands!)
  2. Audience. Know your audience. Connect with them, not with yourself!
  3. Angle. Start well and you’ll end well.
  4. Action. If your story isn’t packed with action, tension, or conflict — it’s not really a story.
  5. Answer. A story includes the answer (or resolution) to the conflict. (Fundraising Ninja Tip: The resolution should be in the thank-you communication … not the ask communication.)
  6. Affirm. The purpose of every story is to affirm donors, to make them feel like the heroes they are.

Get all six of these elements into your story, and you have a winner on your hands!

Want to learn a lot more about the way to tell stories so you really raise more money? Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.

Register before then end of this month and get $100 off!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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