How to tell if you’re mailing your donors too often

How often can you mail your donor?

How often is too often?

Or too little?

Wrong question, according to Clairification at How Often Should You Mail to Your Nonprofit Donors?

The right question is how relevant is the mail you send donors?

If your mailings are institution-centered (all about you and how great you are) you’re not going to achieve the results you’ll get if you make your appeal donor-centered (all about your donor and how they can be a hero by investing with your cause).

If you’re talking to the donor about what she can do instead of how she should join with your awesome organization’s awesome awesomeness … you can probably send more mail — and raise significantly more money.

Otherwise, you’re already sending too much!

I can help you turn your fundraising into a steady stream of donor-thrilling, super-effective power-connection messaging that doesn’t get old! Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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