One really boring fundraising secret that could help you turn a corner

Fundraising — and especially direct mail — is largely a process of doing a lot of small things right. Most of them boring and unsexy things. But they can matter a lot more than the shiny objects everyone talks about.

Which is why this post at the Bloomerang blog is surprisingly important for you: NCOA: The Easiest Way to Improve Fundraising Results.

Running an NCOA (National Change of Address) Update Service is a way of tracking down people on your list who have moved. It also cleans up messy records and qualify you for bulk postage discounts. As Bloomerang points out:

…NCOA is the single-easiest, fastest and arguably best thing you can do all year to enhance your fundraising efforts.

If your organization would rather spend all its effort researching blockchain cryptocurrency options, you are missing the boat.

Boring, pedestrian, old-as-dirt NCOA could actually be a breakthrough for your fundraising efforts.

Look into it!

While you do the boring basics like NCOA, make sure you’re telling powerful stories that will make those delivered messages into motivational powerhouses. Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.

Register before then end of this month and get $100 off!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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