Podcast: Engagement fundraising — how you raise the big bucks from the happiest donors

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This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising.

The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially:

  • Those who will leave your organization a bequest.
  • Those with the capacity to become mid-level or major donors.

How do you discover this? Some combination of science and magic?

Or just ask them?

You’ll love Greg’s energy and passion as he describes all the love we’re missing by not asking — engaging with — donors.

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you’ll find several listening and subscription options.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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