Future Fundraising Now

5 questions that will make your next nonprofit video work

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by

Jeff Brooks
in

Okay, everyone knows videos can do a lot to get people paying attention online.

So let’s make a video!

But first, check out this post at M+R Labs: Lights, Camera, Action, Post: Using video to tell your story.

Ask these questions when you’re thinking about making a video:

  • What’s the goal? (If the goal is “make a video,” you’re about to waste a lot of time and money.)
  • Is video the best way to generate action? (See #1, then ask if a video is the best way to do it.)
  • Who is the audience and how will they find your fancy video?
  • Do you have a compelling “star”? (Not necessarily a celebrity, but someone who gets the point across.)
  • Will video help extend the story? (How will this video fit in the bigger picture?)

    Comments

    2 responses to “5 questions that will make your next nonprofit video work”

    1. Karen E. Osborne Avatar
      Karen E. Osborne

      You Tube and smart devices are gifts to nonprofits. You don’t have to spend a lot of money making a video. In fact, people often find the one you shot with your tablet to be more authentic than the expensive one you had made. Both have a place in your toolkit.

    2. Karen E. Osborne Avatar
      Karen E. Osborne

      You Tube and smart devices are gifts to nonprofits. You don’t have to spend a lot of money making a video. In fact, people often find the one you shot with your tablet to be more authentic than the expensive one you had made. Both have a place in your toolkit.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.