What I didn’t learn as a student activist

I didn’t learn very much in high school. (Only three classes I took made a difference in my life: Typing, Latin, and Statistics. Most classes were disorderly free-for-alls with teachers who sat passive and glassy-eyed or mused aimlessly with the few kids who cared to pay .)

Along with a few friends, I fancied myself a student radical. It was the 1970s, and we considered the glory years of student activism to have ended a few years before. We skipped a lot of school to attend protests and immersed ourselves in various issues.

But as adolescent passions often do, it faded. In 1980, shortly after high school and my first presidential election, Ronald Reagan was elected by a shocking landslide. I despaired and turned my attention to other things.

Which is too bad. Because the energy of young people can change the world, and I, like so many, opted out.

What I failed to discover was that like anything else, activism — if it’s going to be effective — needs focus, patience, and discipline.

I might have learned that if I’d known Harvey McKinnon.

Harvey is just as passionate about saving the world as I was. The difference: He’s actually accomplished something. A lot, actually. He helped face down the racist regime in what was then Rhodesia back in the 80s. The forests of Canada are full of beautiful animals that are alive because of Harvey’s work. Canada has a meaningfully better government today, thanks to the work he’s spearheaded. In fact, he has had a hand in some of the most important struggles for a better world for years and years.

And his secret?

You can find out directly from Harvey by taking his new Moceanic course, How to Raise Millions AND Change the World.

We’ve never needed this material more than we need it now. The sad reality is that many people in activist organizations have a bad attitude towards money. They see it as evil. But money is neither good nor bad. It all depends on how it is used.

And I believe you are going to use it for good.

When you take Harvey’s course, you’ll be able to raise more money — more money to do good. In the process of getting people to give you money, you also get them to commit to the values that drive your cause. And many of them will become activists and volunteers, more people who will champion your cause.

All those things that I never knew about as a fledgling activist.

Here’s just a taste of what you’ll get when you take How to Raise Millions AND Change the World:

  • You’ll have ideas to share with co-workers and volunteers to improve their effectiveness.
  • You’ll learn techniques on how to minimize internal conflict and maximize cooperation.
  • You’ll better understand how to set up a monthly donors’ program, which will provide regular core funding for your work.
  • You’ll have help finding other organizations doing similar work, and how you can cooperate.
  • You’ll help protect civil liberties and promote justice. You’ll be a hero to your family and your community. And to the world!

Are you ready for that?

I think you are.

Here’s what you’ll experience when you take How to Raise Millions AND Change the World:

Module 1: Fundraising myths, realities, and how to build a monthly giving program

  • 7 great reasons to build your program today, and how can you convince your co-workers to help.
  • 7 essential components of great campaigns. And how to motivate your donors, and even your non-donors, to join today.
  • Examples from various fundraising channels. How to avoid the mistakes many organizations make. How to determine what monthly gift to ask for.
  • How to get donors to give to you every month for the rest of their lives.

Module 2: The secrets of copy and design – motivating donors to take action and to donate

  • 5 writing secrets that are guaranteed to raise you more money.
  • The problems an activist organization faces around copywriting decisions — how to avoid them, so you can do a more effective job.
  • The 7 Principles of Effective Copywriting

Module 3: Campaigning and fundraising – how to run effective campaigns, seize opportunities and use special events to build connections and raise money

  • The top 5 ways to grow your donor list … because frankly it is not as large as it could be. Guaranteed.
  • What memes are all about and how you can use them to win your campaigns and build connections with future donors.
  • How to use surveys to motivate donors to take action and make donations.
  • 17 proven ways to raise more money at your events.

Module 4. Learning how to ask for the big gifts, how to use videos and how you can get the ultimate gift – a bequest

  • The process of asking for money. Discover who is the best person to ask, and the secrets that make the difference in a yes or no.
  • A list of stewardship techniques that work.
  • 7 ideas to make more effective videos. How to motivate donors and activists.
  • Harvey’s best secrets for building a legacy giving program.

You’ll also get tons of bonuses and extras, including a whole series of interviews Harvey did with successful activists that will knock your socks off!

I urge you to register right now for How to Raise Millions AND Change the World.

Now, because you’ll get $100 off the usual $397 price for this 4-part, power-packed course. This discount is good until Thursday March 29.

Need more reasons? How about these:

  1. The Moceanic Money-Back Guarantee. If you don’t find Harvey’s course well worth what you paid, we will cheerfully refund every penny.
  2. You can take the course at your own pace, at any time. And you can start the minute you complete your registration!
  3. Live access to Harvey McKinnon (as well as other Moceanic fundraising experts) in our famous (and fabulously fun) live online “Office Hours.”
  4. Access to the Moceanic online community, where the coolest and smartest fundraisers from around the world hang out to discuss and debate issues that matter!
  5. Eligible for CFRE continuing education credits.

Need to know more? Go to the registration page for How to Raise Millions AND Change the World.

And here’s Harvey to tell you more:

(Or view him here on Vimeo.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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