Month: April 2018

  • Why smart fundraisers love those low-dollar monthly donors

    You know you want monthly donors. How about low-dollar monthly donors? Like $5 a month? You’ve probably heard the argument that it’s not worthwhile because the credit card fees eat too much of the donation. If you think that, read this post from A Direct Solution, at 10 Reasons Why Small Monthly Donors Are Worth…

  • 3 reasons your fundraising failed

    The Monday Morning Memo is an always great source of practical inspiration for direct marketing. Here’s one you should read: Direct-Response Ad Writing: How to Do It Right. What makes a message fail? The ad is not remarkable. People aren’t talking about it. The ad is not credible. In other words, it’s hype. The message…

  • How we know direct mail fundraising is far from dead

    When was the last time someone told you Direct mail is dead? In some parts of the fundraising world, that is just taken as an unquestioned truth. It’s not. And believing it is can deeply hamper your fundraising. Check out these important facts from The Agitator, at Direct Mail is not Yet Dead: Mail is…

  • It’s been a year, and here’s why that matters to you

    I’m breaking one of my own rules: I’m going to talk about an anniversary that’s about me. Not you. You have no reason to care about my anniversary, which makes it a poor topic for me to bring up. Please forgive the lapse. And I’m going to do my best to make it matter for…

  • Why your donors don’t get it

    Do you sometimes wonder why your donors don’t get it? You try and try to show them how important and transformative your cause is — but response is low, donors are lapsing away, and you can’t seem to find the growth you need … Why don’t they get it? What can you do to make…

  • 5 secrets to fundraising happiness

    Personally, I think working in fundraising is a pretty sweet life. Better than the other careers I’ve explored. If you’re not getting the most personal fulfillment out of fundraising, here are some things that might help: 1. Respect your craft If you’re embarrassed to ask for money … if you think direct mail is tacky…

  • 5 surprising truths about planned giving

    Planned giving is one of the pillars of success in a strong fundraising program. It takes work and patience to make it happen though. Here’s some additional help from Michael Rosen Says, at 5 Things You Might Not Know about Planned Giving: Almost everyone has the ability to make a planned gift. (Not just wealthy…

  • Get those emails opened with personalized subject lines

    In email fundraising, the first hurdle — getting the email opened by the recipient — is the hardest one. Here’s some help with subject lines from the Constant Contact blog, at 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates: First names. (Big winner for open and click-through rates.) Interests. (What…

  • Zen and the art of fundraising — and you

    You’ve probably heard the old Zen saying, “When the student is ready the teacher will appear.” You’ve probably experienced it in your life. I certainly have. You develop an interest in something, or a need for some kind of knowledge — and almost immediately a person shows up in your life who not only has…

  • The 3 kinds of deadlines for fundraising appeals

    by guest blogger George Crankovic. He blogs at The Clued-in Copywriter. Lots of email and direct mail fundraising appeals come with deadlines, which basically fall into three categories. It’s good to know what kind of deadline you’re using and whether it’s helping or hurting response. Real deadlines. Some appeals have deadlines that are logical and…