Is the most important element of your fundraising website concealed?
It might be, if you’re not following these principle from The Daily Egg at 6 Characteristics of High-Converting CTA Buttons:
- They are buttons. Not clever metaphors. Buttons.
- They have compelling copy. They have verbs on them.
- They have logical placement. They are placed where they’ll be seen — which mainly means they’re not tucked up in the upper right corner of a page.
- They use a contrasting color. Not blend-in brand-compliant colors.
- They have close proximity to the previous action.
- They aren’t forced to compete with unrelated actions.
When I audit nonprofit websites, I frequently find that low-performing ones are “hiding” their calls to action buttons.
It’s an easy fix that will improve your online revenue.
Want help with your website — or anything else you’re working on? I’m available for free 25-minute Moceanic coaching sessions. Just click here and directly schedule an online conversation with me or with Sean Triner.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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