Fundraising on Facebook is new territory for most. It can work, especially if you follow these tips from the Bloomerang Blog at 5 Tips for Facebook Fundraising Success:
- Start small, build up. Small, reachable goals — when (if) it works, up the goal.
- Be specific. Ask people to do something specific (not “support us”).
- Start with a match. Double-your-gift matches work magic everywhere, including Facebook.
- Spread the word. Invite people to take part.
- Show appreciation. You will not have contact information for donors who give through Facebook. Message them and thank them!
It’s pretty much the same as all other fundraising: Talk to the right people, give them something to do that they believe in, make it easy, and treat them well.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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