Month: June 2018

  • The top secret fundraising “trick” — like your donors

    Here’s something so obvious that it’s easy to forget, from the Conversational Copywriting blog: The key to great copywriting is to like your audience. Do you like your donors? Of course you do! But it’s possible that you — or someone at your organization — likes something else a lot more. Like your program, your…

  • How to get the most out of an expert’s opinion on your fundraising

    So you talked some fundraising expert into taking a look at your fundraising project. Nice? Did you send the expert just the direct mail letter or email message? If so, the expert can’t help you much. Direct mail is never just a letter. It’s an envelope carrying a few things, each having some impact on…

  • How brochures kill direct mail fundraising

    Hey — how’d you like to know an easy way to increase the cost of your direct mail fundraising — decreasing response at the same time? Here’s how: Add a brochure to the package. It works like magic to make things worse! Brochures almost always depress response in direct mail. (There are, no doubt, exceptions…

  • 3 unimportant facts about Millennials (and one that may be HUGE)

    Did I hear someone say “We’ve got to get Millennial donors” again? Yes, I did. Just about daily. It’s not a very smart strategy. And The Agitator is getting annoyed by it too, as in this post: Get Your Millennial Audience Off My Lawn, Part 2. The post cites some findings from recent studies: Millennials…

  • How to get donors to click for action

    Fundraising is all about action. That’s true in all media, but it’s probably most urgently true online. It’s action now, or nothing will happen. Here’s a helpful post from the Classy Blog, at 6 Tips for Effective CTAs That Get Clicks: Balance Creativity and Practicality. Being clever and creative is nice, but not if it…

  • How your common sense leads your fundraising astray

    I read a blog post a while back that was written by a young blogger, apparently new to fundraising but already pontificating on what we should and shouldn’t be doing in our fundraising messages. Some of the points the blogger made were on target about how fundraising copy ought to be but often isn’t. But…

  • Powerful fundraising begins in middle

    Here’s a piece advice from Seth Godin that can save you a lot of time and trouble: Throat clearing isn’t necessary. The main point, we almost always waste our readers’ time by the way we start any piece of writing … The first paragraph, where you lay out what’s about to happen. The half-apology you…

  • What you donor newsletter is really for

    Great post at Bloomerang: Nonprofit Newsletters Donors Abhor. It’s a kind of how-not-to for your newsletter: Preachy, teachy stuff. Your newsletter should be packed with stories that prove to them that their giving made a difference. Stuff that makes them feel they don’t belong. Don’t use the newsletter to highlight your megadonors. That just tells…

  • How conference bullies victimize fundraisers

    I was at a conference, where a clever consultant showed off a massive integrated awareness/fundraising campaign they’d done for a client. It was good-looking and comprehensive. In addition to direct mail and email, there was print, outdoor advertising, transit ads, and a Facebook strategy. Slide after slide of the slick, attractive creative went by. Someone…

  • The avoidable ways we make fundraising dull and ineffective

    A few days ago, I posted here about the importance of authenticity: Fundraising and authenticity: what is it, and how to do it. I told about a piece of art that featured a small chunk of a particular meteor that hit South America about 4,000 years ago, along with an artist’s rendition of a meteor…