How to get donors to click for action

Fundraising is all about action. That’s true in all media, but it’s probably most urgently true online. It’s action now, or nothing will happen.

Here’s a helpful post from the Classy Blog, at 6 Tips for Effective CTAs That Get Clicks:

  • Balance Creativity and Practicality. Being clever and creative is nice, but not if it means people have to figure out what it means if they click that call-to-action button. Few will bother to figure it out.
  • Keep It Simple. Use as few words as possible to convey what they action you want them to take.
  • Keep It Clear. Be literal. Even boring.
  • Use Strong Verbs to Start Your CTA. Like Donate, Support, Discover, Explore.
  • Evoke Emotions. Given all that, find the emotional core of what the donor is going to do.
  • Create Urgency. Even adding the word now can help. Just make it clear that now is better than “some time.”

Want to make those powerful calls to action that motivate donors to give? Take my online course, Irresistible Communications for Great Nonprofits. It’s a four-part complete masterclass in the surprising things that work in fundraising. Details here.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog