Month: June 2018

  • Donor complaints are the “Quantum Physics” of fundraising

    Brooks’ 5th Law of Fundraising concerns donor complaints, among the most difficult and confounding areas in fundraising, rivalling the mind-bending features of quantum physics: The more effective the fundraising campaign, the more complaints it will generate. First Corollary to the 5th Law The weakest fundraising campaigns do not generate any complaints, and are thus considered…

  • Why tell stories? So donors won’t fight you

    I know you already know that telling stories is far more effective at motivating donors to give than showering them with statistics. But did you know that the facts-and-stats approach can actually make your donors feel antagonistic? As reported at Clairification (Donor-Centered Storytelling Boosts Fundraising. Period. — Stories Attract; Data Distracts. Here’s how: With data,…

  • How girls got hijacked by brand experts — and how you can bring them back

    A few years ago, two interesting facts rose to the tops of a number of fundraisers — minds: In the developing world, a key factor that keeps communities from developing is the oppression of women. Empowering and educating women and girls can transform communities. Most donors are women, and they are increasingly Baby Boomers who…

  • Fundraising and authenticity: what is it, and how to do it

    A meteor screamed out of space and slammed into Earth at 150,000 miles per hour. It left a flaming debris field in northern Argentina two miles wide and 12 miles long, with 26 distinct craters. This was 4,200 years ago. I’m thinking about that long-ago disaster after the looking at Edmund Scientific catalog. I found…

  • How not to lose your donors from that donation page you worked so hard to get them to

    A lot of success comes from doing a ton of small things right. That’s especially true when you’re raising funds online. That’s why this post at The Daily Egg — 19 Form Design Best Practices to Get More Conversions — is so useful. It’s a long and very detailed post with many examples, so give…

  • Small charities may be saving everyone’s bacon

    There’s an interesting finding that’s equally disturbing and encouraging in Bluefrog Fundraising’s research into the opinions of donors, reported at Queer Ideas: The Fundraising Ecosystem. It describes two factors at work in the donor/charity “ecosystem”: Disrupting forces: failure to stay on task, aggression, delivering inappropriate communications, or failure to thank or feedback. Experienced directly or…

  • INFOGRAPHIC: The way fundraising generally turns out

    This matrix illustrates an odd tendency I’ve seen in fundraising projects. The vertical scale is about the potential impact of the project: High or low. The horizontal scale is about the quality of execution of the project: Rushed, sloppy, and slapdash or Careful, well-built, and excellent. X identifies the two quadrants where most fundraising is.…