10 things you should know about fundraising design

There’s not enough advice about great graphic design for fundraising out there. That’s probably because the words you use have more impact than the way they look.

But design matters a lot. The best words can be scuttled by inappropriate design.

Here’s some help from Agents of Good, at Top 10 graphic design considerations for your direct response:

  1. Contrast: Use a high contrast colour for text and background.
  2. Type Colour: Print material is most readable in black and white.
  3. Point Size: Bigger is better.
  4. Leading: (The space between lines of text). Should be at least 25% – 30% of the point size.
  5. Fonts: Avoid complicated or decorative fonts.
  6. Font Weight: Choose fonts with medium weight (or heaviness) and avoid light type with thin strokes.
  7. Letter spacing: Don’t crowd your text.
  8. Margins & Columns: Separate text into columns to make it easier to read.
  9. Paper: Use a matte or non-glossy finish to cut down on glare.
  10. Clean Design & Simplicity


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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