9 additional ways to thank your donors

Always thank your donors.

And not only with the post-gift thank-you letter. Find other ways to make sure they never miss that fact that their giving matters and is appreciated.

Here are some great ideas from The Nonprofit Marketing Blog at Beyond Traditional Donor Thank You Letters:

  1. Send birthday cards to donors.
  2. Have board members personally call donors to say thank you.
  3. Ask those who directly benefit from donations to write a handwritten note of thanks.
  4. Create a YouTube video to thank donors when you reach a campaign goal.
  5. When something great happens, send a special announcement to donors with images and a note to thank them for making it possible.
  6. Invite donors to a thank you reception.
  7. Send thank you cards and year-end appeals during the November/December holiday season.
  8. Dedicate social media shout-outs to thank and recognize donors.
  9. Send donors a Top 10 List of accomplishments for the year demonstrating how their donations made an impact.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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