Month: July 2018

  • How to raise more money by using the right photos

    There’s a chance your board, boss, marketing department, or someone else has prohibited fundraising for your organization. How? By mandating that you use only “happy” images. Check out this post at The Agitator: Why I Hate Sugarcoating Issues. It’s a serious issue: … brand guidelines or boards … say that only smiling happy children should…

  • How hobbits and other smart beings do fundraising right

    It’s tempting to approach any writing task as an adventure taken on a lark. (Warning: Nerdy Tolkien reference is about to ensue.) … Like Bilbo Baggins in The Hobbit, who basically runs out the door and embarks on a long and dangerous adventure that transforms his life. Sometimes you get lucky like Bilbo. But do…

  • 10 things you should know about fundraising design

    There’s not enough advice about great graphic design for fundraising out there. That’s probably because the words you use have more impact than the way they look. But design matters a lot. The best words can be scuttled by inappropriate design. Here’s some help from Agents of Good, at Top 10 graphic design considerations for…

  • Need a new logo? Maybe not

    Worried about your logo? Is it tired and old? Don’t worry. At least not about that. Your logo probably has only small impact on the success of your fundraising, as noted by Brand Autopsy, at Are Logos Important? Why or Why Not? We marketers tend to focus too much of our attention fine-tuning logos and…

  • The secrets to be the best fundraiser possible

    What does it take to be a very god fundraiser? Well, lots of knowledge and experience. But I think you’ll agree that isn’t enough. Not even close. Because a great fundraiser is a deep, thoughtful, and connected human being. That’s why I loved this post at Good Works: How to be a good fundraiser. It’s…

  • In memory of Jerold Panas

    I just heard the sad news that Jerold Panas died. He was closing in on his 90th birthday, and if anybody has lived a full and wonderful life, it was him. Honestly, if I live as long and accomplish half as much, I sure won’t be complaining when it’s my time to go. Still. It…

  • How to connect with donors by asking

    Some fundraisers would have you believe you’re doing your donors a big favor by “leaving them alone.” By going silent on them. By not giving them opportunities to give. The Veritus Group Blog begs to differ, at Not Asking = Less Love: Showering your donor with love ultimately means challenging your donor to make a…

  • 4 weird copywriting cheats for fundraising writers

    In your first draft of any fundraising piece you write include the word you (your, yours, you’re, etc.) in EVERY SENTENCE. Don’t worry that some of those sentences or sentence combinations may be awkward. You can revise them later. But I can guarantee that with you in every sentence, the psychological core of your draft…

  • 9 additional ways to thank your donors

    Always thank your donors. And not only with the post-gift thank-you letter. Find other ways to make sure they never miss that fact that their giving matters and is appreciated. Here are some great ideas from The Nonprofit Marketing Blog at Beyond Traditional Donor Thank You Letters: Send birthday cards to donors. Have board members…

  • How some fundraising shows donors that giving is for losers

    I was at a lunch event, and when it came time for the obligatory fundraiser, they made the case. The ask went something like this: In 2010, we raised $5,000. In 2011, we raised $4,000. In 2012, we raised $2,500. Last year we raised $2,000. This year, let’s see if we can raise $5,000! It…