Month: August 2018

  • 7 favorite topics of boring fundraisers

    One of the main culprits for poor fundraising results is boring fundraising. Here are seven topics to avoid if you don’t want to be a boring fundraiser: The things your organization doesn’t do. What you don’t do is meaningless. Talk about the cool things you do. Staff training. Why would anyone care about the amazing…

  • Is the donor always right?

    NO, says the Experience Matters blog, at Customer Experience Myth #1: The Customer Is Always Right: Like all human beings, customers aren’t always right. They sometimes complain when the company did nothing wrong, request things that the company can not or should not provide, and periodically just make mistakes. What does this mean for fundraisers?…

  • A type of statistic that works in fundraising?

    Is there a way to persuade people to care by using statistics? Maybe. It’s not by bowling them over with huge numbers. That just tells people not to give because they can’t make a difference. But there just might be a type of stat that doesn’t do that, as reported by The Agitator at The…

  • 7 steps to creating record-smashing direct mail this year-end

    The moment was so clear and obvious that I could virtually hear a click. The moment I became a fundraising writer. I was already a writer. I could spit out graceful, readable prose. Sometimes even interesting or insightful. But that didn’t do the trick for fundraising. As a fundraiser, I was a serial failure. Fortunately,…

  • Podcast: The Power of Donor Love

    You’ll be equipped and inspired by this interview with Jen Love and John Lepp of Agents of Good in Toronto. They are powerful spokespersons for the idea and practical expression of loving donors. You’ll learn how Courier font is a practical tool for donor love, why innovation in fundraising so often doesn’t work, why ugly…

  • Free money for US fundraisers this year

    US fundraisers are being handed a rare gift this year: an early Thanksgiving: November 22 (the earliest it can be). This is a gift, because it creates room for extra fundraising between Thanksgiving on the end of the year. Find out more how to grab this opportunity, see Steven Screen on this helpful, practical video…

  • Final advice from one of fundraising’s greats

    As you may have heard, the great fundraiser Jerold Panas passed a few weeks ago. But before he left us, he prepared a post for the GuideStar blog: Nurturing Your Potential as a Fundraiser. It’s a fitting and wonderful final piece of foundational advice for all of us from someone who really knew what he…

  • 4 things you should know about effective fundraising stories

    What makes a fundraising story work? A lot of things, but here are some important observations from the Conversation Agent blog, at The Four Truths of Great Stories: Great stories are true to the audience. They connect with your donors’ values and experiences. They make the donor (not your organization) the hero. Great stories are…

  • Why your mother lies to you about fundraising

    I’m not saying your mother wears army boots, but your mother is an unreliable source of marketing information. Regardless of her footwear choices. I’m only bringing it up because I so often hear about fundraisers who use their mothers as uncompensated one-person focus groups. They learn (correctly) that their target audience is strong on elderly…

  • How to be relevant and meaningful to every donor

    When you think about asking donors to give, which of these frameworks are you working from: The donor’s generosity is one of the tools we use to do our good work. OR We are one of the tools the donor uses to do her good work. If it’s the first, fundraising will always be an…