4 tactics for successful nonprofit email

From Catholic Fundraiser, Why email is the hottest trend in fundraising, along with some hints for getting emails to work:

  • Be Personal. (Send emails from people to people, not “digital publications.”)
  • Use email regularly. (If you’re emailing just once a month, you’re not really connecting. Aim for once a week. Or more.)
  • Don’t always ask for money. (Connect with your people in many different ways.)
  • When asking, be emotional AND logical.

Email is an important way to connect with donors. Make sure you’re using it!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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