4 things you should know about effective fundraising stories

What makes a fundraising story work?

A lot of things, but here are some important observations from the Conversation Agent blog, at The Four Truths of Great Stories:

  1. Great stories are true to the audience. They connect with your donors’ values and experiences. They make the donor (not your organization) the hero.
  2. Great stories are true to the moment. They might be timeless, but they speak to people now.
  3. Great stories are true to you. They are real.
  4. Great stories are true to a higher ideal. Values. Emotions. Beliefs.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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