9 ways to thank donors that will build the relationship

From the Heroic Fundraising Blog, 9 Ways to Create a Transformational Relationship. It really pays to think about the relationship you build with donors, and to consider ways of strengthening that bond:

  1. Make the Phone Call. A real call from a real person really cuts through the clutter and has been shown to meaningfully improve donor retention.
  2. Send a Handwritten Thank-You Note. A great way to thank a donor, or recognize relationship milestones.
  3. Send a Welcome Package . What can you send that will make donors feel special, important, and appreciated? Send it after their first donation!
  4. Send a Series of Welcoming Emails.
  5. Send a Newsletter. The most magical way to connect with donors and make sure they know they’re making a difference!
  6. Feature Donors on Your Website.
  7. Create a Video Thank-You. It doesn’t take a massive production budget to make a two-minute that’s a heart-felt thank-you.
  8. Say It on Social.
  9. Invite Donors to Upcoming Events. This is another way to show them they’re important to you.

Want to learn more ways to connect meaningfully with donors? Check out my Moceanic online course, Irresistible Communications for Great Nonprofits. It’s a four-part complete masterclass in the surprising things that work in fundraising. Details here.


Comments

2 responses to “9 ways to thank donors that will build the relationship”

  1. Great tips! It’s so important to keep your regular donors on side and make them feel special when you are fundraising. Thoughtful gestures like these go a long way to maintaining that positive relationship. Newsletters and event notifications are particularly good at making people feel involved.

  2. Great tips! It’s so important to keep your regular donors on side and make them feel special when you are fundraising. Thoughtful gestures like these go a long way to maintaining that positive relationship. Newsletters and event notifications are particularly good at making people feel involved.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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