Future Fundraising Now

How to make your donation pages work like crazy

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by

Jeff Brooks
in

The raising money online is hard. And one of the hardest parts, where many otherwise great campaigns fizzle out, is the donation page.

EveryAction blog has a great gallery of donation pages that don’t fizzle out: 12 Nonprofit Donation Pages That Don’t Suck. It’s well worth your time to take a good look at these pages.

Note what almost all have in common:

  • They are mobile responsive — they reformat for small screens, making it just as easy for users no matter what device they’re using.
  • No distracting navigation. Once someone is on a donation page, don’t give them other interesting places to go.
  • Simplicity. Only what’s really needed is there.
  • The donation process is broken into several steps.

As you’ll see, there are a lot of ways donation pages can look, but a few ground rules for the ones that really work.

Steal smart!

    Comments

    2 responses to “How to make your donation pages work like crazy”

    1. annemette.nordfalk@gmail.com Avatar
      annemette.nordfalk@gmail.com

      Hi! Yes the pages surely look nice, but they are all more or less the same.
      One thing I think many of us struggle with is “multi-purpose”versus simplicity:
      In all the pages you present there are only two choices
      “one time donations” and “monthly donations”
      but in reality organisations may want to give their donors more choices “donate to our kids programme”, “donate to our women’s skill enhancement programme” etc.
      Do you have examples of organisations who have come around this challenge in a simple way? or do you see evidense that donors would rather “buy the whole packet”? and support the organisation as a whole?
      Best regards from a new subscriber and fundraising enthusiast 🙂

    2. annemette.nordfalk@gmail.com Avatar
      annemette.nordfalk@gmail.com

      Hi! Yes the pages surely look nice, but they are all more or less the same.
      One thing I think many of us struggle with is “multi-purpose”versus simplicity:
      In all the pages you present there are only two choices
      “one time donations” and “monthly donations”
      but in reality organisations may want to give their donors more choices “donate to our kids programme”, “donate to our women’s skill enhancement programme” etc.
      Do you have examples of organisations who have come around this challenge in a simple way? or do you see evidense that donors would rather “buy the whole packet”? and support the organisation as a whole?
      Best regards from a new subscriber and fundraising enthusiast 🙂

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.