How to convert “rage givers” into long-term supporters

Rage givers, like emergency givers, are different. Less likely to ever give again. That’s why it’s worth targeting them especially for becoming monthly giving. Converting even a small percentage of them to monthly giving can have a powerful long-term impact on your revenue.

From A Direct Solution, here are Crucial Steps to Converting Rage Donors to Long-Term Supporters:

  • Create a simple donation page within your own system, create a short, easy-to-remember-and-use URL and start sharing that link.
  • Create a powerful thank-you message the donor receives as soon as he or she clicks the “submit” button. Have it link to a monthly giving page.
  • Stand out from the crowd. Pick up the phone and call the donor to thank him/her, no matter what size gift.
  • Send a hard copy thank-you letter, even if they gave online. Include a soft ask to give another gift and to consider a monthly gift.
  • Start a special series of welcome emails, in which you keep donors updated on the situation, to ensure that the donor feels good about this “impulse” donation. Do include another gift opportunity in every email.

If you’re among those getting rage donations these days, remember that this is an unusual situation. It will not last forever. Be on top of keeping as many of these donors as possible!

Take my online course, Seven Steps to Creating Record-Smashing Direct Mail. It’s a four-part complete masterclass about making your direct mail work like crazy, especially at the end of the year. Details here. Get $100 OFF until September 6.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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