How to make your donor newsletter better

Here’s a quick look at some things you can do to maek your donor newsletter more relevant and effective from the Ringer Blog, at 6 Takeaways from Our Donor Newsletter Webinar:

  1. You can’t overuse the word “you.” (In my experience, the word you can be as many as one in 10 of all the words in many articles.)
  2. Highlight volunteer opportunities for donors.
  3. Make it worth their time to read. (Easy, interesting, and about them.)
  4. People are hard-wired for stories.
  5. Choose your photos wisely.
  6. A newsletter should be a vehicle of joy for donors!

The main thing to know about a donor newsletter: It’s about the donor and the things she made possible. Not about the awesomeness of your organization.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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