DONATE NOW.
It’s pretty much the stand-by call-to-action phrase for fundraising.
It works. But is it best? Here are 12 Call-to-Action Phrases That Will Convert Your Users from The Daily Egg. These are all from commercial marketing, so take them with that in mind. But they’re strong and proven in their original context, so they’re worth considering:
- “Yes, I Want X!”
- Snag/Grab/Seize/Score/Gain X Now!
- Start Your Journey Toward X
- Do You Want to X? Yes or No
- Activate X Today!
- You’re Running Out of Time!
- Add to Cart
- Add to Wishlist
- Join X Other [Category] as Subscribers to My Email List
- Get Your Free X
- Reserve your spot now!
- Start the quiz
The only one here that might not work in fundraising is #7 — but I’d be interested to know if someone has used it (or something like it) and seen it work.
Do you have a winning CTA phrase that works? Share in the comments here!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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