Online fundraising calls to action that work

DONATE NOW.

It’s pretty much the stand-by call-to-action phrase for fundraising.

It works. But is it best? Here are 12 Call-to-Action Phrases That Will Convert Your Users from The Daily Egg. These are all from commercial marketing, so take them with that in mind. But they’re strong and proven in their original context, so they’re worth considering:

  1. “Yes, I Want X!”
  2. Snag/Grab/Seize/Score/Gain X Now!
  3. Start Your Journey Toward X
  4. Do You Want to X? Yes or No
  5. Activate X Today!
  6. You’re Running Out of Time!
  7. Add to Cart
  8. Add to Wishlist
  9. Join X Other [Category] as Subscribers to My Email List
  10. Get Your Free X
  11. Reserve your spot now!
  12. Start the quiz

The only one here that might not work in fundraising is #7 — but I’d be interested to know if someone has used it (or something like it) and seen it work.

Do you have a winning CTA phrase that works? Share in the comments here!


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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