5 ways to improve digital fundraising with emoji

I didn’t believe it at first, but it’s true: Using emojis in email subject lines almost always improves open rates. Go figure.

I didn’t like this troublesome fact at first. Emoji annoy me. But that doesn’t matter, does it? (Had to look it up: the plural of emoji is either emoji or emojis.)

Here are some great tips for using emoji in your fundraising from the Nonprofit Marketing Guide, at BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing:

  1. Use Emojipedia to find the latest emoji.
  2. Make Sure It Works (Test it to make sure it displays properly in email).
  3. Know Your Tone (Four words: Smiling poop … probably not!).
  4. Don’t Go Overboard (a little emoji goes a long way)
  5. Words Still Matter (all-emoji subject lines are a challenge).

I personally find emoji annoying; maybe you do too. But that doesn’t matter. If you like open rates, use emoji.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog