How to write a better fundraising letter

Writing a direct mail fundraising letter? Here are some things that will help you make it more effective from Pamela Grow’s blog: 7 musts for writing your best fundraising appeal letter

  1. Engage your reader right from the start. (Grab attention with the outer envelope and keep on grabbing it at every step!)
  2. Ask early and ask often! (If your message asks only one time, you’re missing it.)
  3. Your Story (About one, and about how the donor can make a difference.)
  4. Your Offer (Make sure there’s a specific and compelling call to action.)
  5. The Ask (How much are you asking the donor to give — and what will that amount do?)
  6. PS (The most-read paragraph in a direct mail letter. Use it well.)
  7. Formatting and Design (Go for readability.)

Free online workshop: 5 Steps to a Wildly Successful Bequest Fundraising Program with Christiana Stergiou. October 17 and 18. A must for serious fundraisers … and it’s FREE.


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2 responses to “How to write a better fundraising letter”

  1. Benjamin Smith Avatar
    Benjamin Smith

    Writing a good letter for fundraising is not an easy task, because you need to attract the attention of the people you need. It is very important to do it at once, because there are great risks that your letter will not be read. When I wrote essay topics https://writercheap.com/blog/high_school_research_topics I also paid attention to attractive topics that would be interesting to read. This is very important for scientific papers.get the audience’s attention. Also in your case, you need to make the title of the letter as defiant as possible. We need to get him to open this letter and get into it.

  2. Benjamin Smith Avatar
    Benjamin Smith

    Writing a good letter for fundraising is not an easy task, because you need to attract the attention of the people you need. It is very important to do it at once, because there are great risks that your letter will not be read. When I wrote essay topics https://writercheap.com/blog/high_school_research_topics I also paid attention to attractive topics that would be interesting to read. This is very important for scientific papers.get the audience’s attention. Also in your case, you need to make the title of the letter as defiant as possible. We need to get him to open this letter and get into it.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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